Another great source of gaining targeted views to your website is through an online press release. They are an extremely powerful way of generating quality backlinks to your website. Press releases are nothing more than a newsworthy story or event. If a company or service happens to be changing or adding new features to their existing portfolios, a news article can be written about the sudden changes. You can write about your business of certain aspects of it and submit too many different press release services so that your article can be submitting to massive amounts of sites.
You can either write your very own online press release or you can have it written for you. I will show you an outline that will help make your press release pop:
The first thing you will see is a release description. Basically stating when the press release should be published. Most cases you will see “FOR IMMEDIATE RELEASE” and if you want it to be published after a specific date you write “FOR RELEASE AFTER (DATE)”. Most press releases seem to be read during the weekend hours, so your best chance for exposure can fall between Friday and Sunday.
Contact information. In this section you want to add as much information as possible so you can allow people to contact you about your online press release. Your name, phone number, email address, address and anything extra that you think will be important. Maybe your title or position of the company.
Next is the Headline. The headline is very important. It MUST be an attention grabbing headline that makes the reader want to read your article. No generic boring headline will make it for you; you have to put a lot of thought into this process. You don’t want a headline like “Learn How I Make Money Online”, it should be something like “I Make Money Online In The Comfort Of My 130 Foot Yacht”. That is a bad example but it is more eye catching.
Next should be a short summary. Usually a couple sentences opening up and being a quick tease to the reader, making them want to read more of your online press release. Don’t go too into detail about your press release, just add a few pieces enticing the reader. Keep it short and try not to over deliver.
Here comes the body. The body is another one of the most important elements of your online press release. You want to convey a message that will keep the reader interested. If you press release is about making money try not to start off the body with ways of making money. Talk about some of the benefits of making money online. Try not to advertise the business, work around it. Many people start their press releases with right out in the front advertising. Be kind and make it newsworthy. You will see more benefits to yourself it is a newsworthy article versus an advertisement. A great place to get examples and view others work is to go to PRWeb.com. They are the most respected and well known PR sites out there. Take a moment to view others experts and see what you have to do to explode your online press release skills.
The next section you will add an about section. Here is where you can talk about the company or service. How it got started, what they do too help, or any factual uplifting elements of your company are great things to start off with. Once you are finished with your release you can now end it by adding “####” to allow the press to know your article is finished and that everything you choose to add after will not be published.
This is the basic layout that will help you generate massive amounts of backlinks if done correctly. Remember in most cases you can add direct URL’s in the body but you can’t add HTML to anchor the links with text. After you can add related links under your online press release and this is where you are allowed to add keyword text to anchor your URL. Always remember that your release must be newsworthy.
