Many local businesses fail to make their presence known online. Why is that? It’s not because they don’t want to be at the top of the search engines. It’s because:
- They build their own websites and do their own online marketing or
- They hire someone because they sound like they know what they are doing.
There is absolutely nothing wrong with building your own website and performing all the SEO work, that is unless you don’t know what you are doing. I don’t blame the small business owner who is resourceful and motivated. I blame the all the companies that offer FREE websites when you buy their other business software and all of the TV, radio and print ads that offer cheap websites without properly educating their customers on what they need to do to get good rankings. If you have seen the TV ads, they make it appear that all you need to do to get your website found on the search engines is to simply build it and shazam you automatically get clients coming in your store.
There are many business owners that build their own websites for other reasons. I have heard so many small business owners complain about their websites because they it is not bringing them any new clients. How could someone build a website and not get results? The problem is that the vast majority of web designers have no clue about SEO, let alone how to spell it. There are even a lot of, so called, SEO Gurus and Online Marketing Experts who are a candle short of a birthday cake. The experience the business owner has with these companies makes them feel as if they can do a better job if they do it themselves. This is true in many cases.
As a small business owner myself I experienced the same problems. I have wasted thousands of dollars on websites and internet marketing companies who produced no results. After purchasing my first website, I asked the web designer about SEO. I was shocked when she told me that I was responsible for doing all of my own SEO. When I asked for a refund, she laughed at me. Today I am glad that this happened because it forced me to learn what I know today.
In the past five years the internet landscape has changed dramatically. The things that worked when I first started my education in SEO and internet marketing no longer work or are less important today. I have tried almost everything to get top rankings in the search engines. I have had many successes and I have also tried strategies that caused my rankings to disintegrate over night. The important thing is that I have learned from both my successes and failures and use my knowledge to dominate my local competition.
As a small business owner I feel your pain and have created a website to teach you step by step how I maintain one of the top two spots on Google for nine of my top ten keywords. I will be consistently adding new content so you to can get the results you need to dominate the internet in your local market. The tutorials include videos that walk you through the process. You can access these tutorials at Local Online Marketing HQ.com