Press Release Marketing - A Powerful Business Marketing Tool

Press Release Marketing – A Powerful Business Marketing Tool

A press release is a current news article or report that serves as a promotional tool for your business or blog. It enhances your credibility and helps you reach targeted customers quickly. It also makes a good content page for your website. This marketing tool is definitely more flexible than the solo email in terms of its off-shore distribution through, for example, the newspapers.

A press report can make a more enormous impact than a solo email due to the extent of its distribution. Just imagine – at local, national or international level, it can reach the newspapers, magazines, trade publications. Then it is broadcast through t.v., cable t.v.,networks and radio. Further, you can access it online through popular news sites, blogs, social media, and search engines. And after it has been released through all these channels, it sits quite nicely as a web page on your website.

It is ideal that you submit your press article to 4 free distribution sites, and to some more specific sites simultaneously. This way of submission is also fast, easy and effective. 5 free distribution sites are 24-7 Press Release ClickPress, PR-Inside, PR9 and 3 paid press release distribution sites are PRWeb, PRNewsWire and MarketWire. A swallow of a single press release or solo email, does not make a summer.

To write a good press article, there are numerous free online templates that allow you to instantly create formatted press releases. Unlike the solo email, which can be rather subjective, a press report is objective, journalistic passive type of writing. Such a generic type of writing supports the use of templates. You can find free online templates at Duct Tape Marketing.

You can write a press report for Google news to reach the press since its news sources are PR Newswire, Business Wire, Market Wire, and PR Web. To get better rankings on Google news, make sure your press release is highly keyword-optimized. But if you find writing a rather daunting task for you, you can hire a communications professional to do it for you.

Press article submission can be made once or twice a month. If it’s not newsworthy enough to be published, once a month will do nicely. If you are writing a press release on a product or service that is of use to the general public, editors and journalists, it’s newsworthy indeed. So there must always be a strong offer of value in your report.


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