Search Engine Optimization: The Key to Business' Online Success

Search Engine Optimization: The Key to Business’ Online Success

In this day and age the web should be an accessible as well as successful addition to businesses’ marketing methods. Hence SEO (search engine optimization) is an important marketing device for companies to utilize as a way to make more business from the web.

SEO and internet marketing is far more complicated than basic submissions to search engines. To achieve greater quantities of visitors, your website should be SEO engineered for searching. It is rare that websites will get to the top of search engine results by accident, particularly on the more competitive key phrases. Page one ranks are most likely the product of well applied SEO methods.

Are you aware how well your site is set up for SEO success?

Search Engine Optimization is the practice of adjusting a web site so that it is Search Engine Friendly. Search Engines, such as Google or Yahoo! send computer programs called “spiders” or “robots” to scan your website. If a website can be properly read by the search engine spiders, there is an increased chance of achieving desirable results in the Search Engine Result Pages (SERP). Search is big news. Basically – if you are not seeing your site at the top end of Search engines on searches highly relevant to your company, your search engine optimization is letting you down and you are losing out on valuable sales.

Whilst you deals may be better, your prices lower and your service superior, if people can’t find your offerings quickly and easily then to put it bluntly – you don’t exist. With 80% of people who search online never venturing beyond the first page of search returns and 50% of them only likely to visit sites listed within the top 5, you have a small window of opportunity. It is important to do all you can to ensure that you are there too. Cue SEO.

Organic SEO, also known as natural SEO, refers to listings of search returns you see when you enter a search query. Your organic rankings can’t be influenced by bidding on search terms (PPC) or buying sponsored links. Only SEO can influence them. Google assesses a search query and returns what it considers to be the most relevant pages based on its search algorithm (a set of more than 200 ‘signals’ that it uses to match queries with pages stored in its index).

SEO needs time and it needs commitment. Most of all it needs a considered and professional approach. Here are the 3 all important facets of SEO that when applied with experience and expertise are almost guaranteed to boost ROI.

1. On page SEO – is the term for optimization that takes place on your website for instance applying appropriate meta tags, keywords and content to your home page as well as webpages.

2. Off page SEO – refers to any work you do that encourages links to your website, for instance from online articles, press releases and also editorials. Inbound links are essential along with links from well-trusted and well-ranked web sites can play an important role in elevating your website above the competitors.

3. Conversion. It’s all very well attracting traffic to your website, but unless you are able to convert that traffic then the whole process is a waste of time. An often overlooked yet essential aspect of successful SEO is conversion. Properly designed landing pages lead to visitors completing calls to action for example putting in an order, renewing a subscription or casting a vote.

Don’t take chances with your business online- be sure that your site enjoys proper SEO.


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