Since the beginning of internet marketing Press Releases have been used to create credibility, interest and excitement in marketers and their brands. Press Releases also, for example:
• provide intriguing publicity for Internet Marketers’ businesses, products and websites
• announce the launch of a new product or service;
• announce the formation of a new company
• change or upgrade a previously released product;
• announce the news of a joint venture.
• improve search engine ranking
• confirm credibility in products, brands and marketers
No matter where you launch your Press Release, whether it is Google News, Yahoo News, RSS Feeds, Digg.com, Twitter, Facebook or other high profile traffic sources, the end result is massive traffic and exposure to your product.
As an Internet Marketer you can create an event around your release. Use your imagination. Tell your story, then submit the press release to the various niche news websites on the internet and include your link; make a strong call to action to your customers. In addition, a properly organized press release can tell your customers about a future competition; announce a reward your product has received and give notice of the release of your profit report. All these things create interest in you and your brand and confirm credibility and excitement. Think about how a journalist would write in the media – answer the who, what, why, when, where and how, which will vary on what your announcement is all about. Tell people what you want them to do:
• Promote your unique selling point — this will set you apart from everyone else and will make your story newsworthy.
• Begin with a powerful introduction that will grab people’s attention just like the headline in a sales letter. This can make the difference between someone reading your release or leaving it.
• Make the body of the Press Release specific and easy to understand and avoid complicated words and jargon. Explain everything that is happening as part of this event or explain the features of your product or service.
• Give a detailed call to action: Tell people where to click and exactly where to look and give them the URL link.
• Finally, include some contact information at the end of the release.
If you follow these steps, you will have a well-written, compelling and interesting Press Release that will get attention from your target customers. It will build credibility and authority in your marketplace and will drive a huge volume of visitors to your website. This will, in turn, increase your search engine ranking.
Remember, you are not writing an advertisement. You are writing as you would write a newspaper article or a feature about your product or company.
Don’t forget to have your Press Release proof read by someone in advance of submission to check for grammatical errors or spelling.
